Specializing in Romance.
We take your love very seriously at L'Auberge Del Mar. That's why we have an on-site Director of Romance to oversee all things romantic and share a wealth of ideas with brides and grooms to be. Our Director of Romance creates the stage for engagement proposals, plans unforgettable anniversary celebrations and tends to special touches for romantic getaways.
Whether it's placing rose petals on a turned-down bed, planning a private dinner in our poolside cabana or skywriting a love message over the ocean, our Director of Romance is just one of the reasons couples return to L'Auberge Del Mar to make more memories.
Finding the right words to describe the services of a hotel re-inventing itself was a challenge. L'Auberge of Del Mar wanted to retain its elegant angle but lose its frumpy reputation. The finding the balance between hip and wholesome was key. At the Rabuck Agency we created the entire repositioning package, of which the new imagery and updated language was key.
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