Description:
Traité sulfate-free moisturizing shampoo cleanses without compromise. A unique cleanser that treats your hair as gently as you would treat your skin, this nutrient rich cream restores moisture, shine and health to hair with a mild formula naturally derived from essential amides and esters. This makes it ideal as a head-to-toe cleanser that leaves both the hair and skin soft, supple and moisturized. The lipid-based cleansing system creates a gentle lather that balances moisture the natural way, leaving hair softer and airy with a reflective, natural shine that prevents dryness.
Traité is unique - unlike other "sulfate free" shampoos it contains no polyethoxylated detergents, sulfosuccinates, sarcosinates, glucosides or polystyrenes. It’s cleansing system is powered by a 93% pure moisturizing cream. Vitamins A, B5 & C, lipids, rice protein and minerals provide comprehensive replenishment for proper nutrient and moisture balance. With Anti-Oxidants, Traité and all Mastey hair care products help maximize the life of hair color.
Working directly with the Mastey family was a special oppurtunity.However, because they were immersed deeply in the technology of this high quality product and the day to day operations, it was important to get them to step back and see the big picture: The new Mastey brand. Another aspect of writing the Mastey product descriptions was making clear the distinctions from one product to the next. Considering that there are multiple conditioners, cleansers (the word shampoo was avoided) and other hair treatment products, differentiating and glorifying was most essential.
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